“The gold price will ultimately be decided not in the United States, but in the East.” – Pierre Lassonde
In 1998, Pierre Lassonde was inducted into the Canadian Mining Hall of Fame, and in 2002, he was honored as a Member of the Order of Canada.
Beyond his business achievements, he is a dedicated philanthropist. In our conversation, we dive into riveting stories from the early days of Franco-Nevada, where Pierre and his partner Seymour Schulich took bold, game-changing risks.
One unforgettable tale is their first royalty purchase—a daring $2 million deal that emptied their treasury but turned into a legendary success, generating over $1 billion and unearthing a staggering 50 million ounces of gold.
It’s a true testament to visionary thinking and the rewards of fearless decision-making.
I hope you enjoy the conversation.